Apple. Apple is basic with both design and control. Any Apple device is really simple to use and are clear with what things on the device do. +1 for Apple.
(Chants) Samsung, Samsung, Samsung. Products have a user-friendly interface and it's easy to multitask. Products also have a nice design. (Galaxy S6 Edge)
Spoiler People who don't use proper grammar are annoying as fuck. Besides, you can tell I wasn't being hostile. I put that one gif on my post. You need to chill, dude. //end of discussion, go home, back on topic//
Samsung appliances are handy and long-term. The phones are friendly to me, and have more useful things than iPhones have.